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Catherine is a digital Marketing student sharing what she is learning. Follow along on the journey.

My Latest Posts

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  • Marketing Objectives
    So how important are marketing objectives to a company’s success? The implantation of marketing objectives is the best way to help ensure that a company’s activities align with its core…More
  • Market Segmentation
    Have you considered what tools are needed to define the target market for your product? If you are planning to release a new product or offer a new service these…More
  • Project Analysis Blog 1-2
    Here at Hamilton Beach ( Nacco Industries) we are known as a leading designer and innovator in home appliances. With products such as coffee makers, air fryers, mixers, and slow…More
  • AI’s Impact on Data Analytics
    How Could Generative AI Impact The Data Analytics Landscape? (forbes.com) This article discusses the role that AI will play in the current future landscape of data analytics. Perhaps no other…More
  • Consumer engagement
    Ethical and legal issues are always an important consideration when making business decisions. They can have a strong impact on customer perception and ultimately could potentially lead to devaluing of…More
  • Defining Key Performance Indicators
    Have you considered what operational and strategic analytics will help guide your business decisions? Key Performance Indicators (KPI’s) are a quantifiable measure of performance over a set time period for…More
  • Nike: Importance of Brand Positioning
                    What is the first brand that comes to your mind when you think about athletic apparel and footwear? For most people that would be Nike, in fact in 2022…More
  • The Hub and Spoke Method
    What is a key element that the best companies in the world use to operate at their maximum efficiency and potential? Communication and information sharing across the board. This is…More
  • SEO/SEM Ethical Considerations
    What would you do to make your business the go to for a given good or service? Most people would say they would do everything in their power to achieve…More
  • Digital Marketing Future Trends
    Have you considered where the future of digital marketing is going? With how rapidly technology is advancing, it’s important to consider what’s next. Consumer behavior is also evolving and together…More

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